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The story behind the Matterhorn – myth, symbol and design icon
Hardly any mountain is as famous as the Matterhorn . With its striking shape, its almost perfect pyramid, and its...
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From Jungfrau to Pilatus: The meaning of our mountain motifs
The Swiss Alps are more than just a natural wonder—they are deeply rooted symbols of identity, history, and emotion. At...
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Swiss design meets nature: Our inspiration from the Alps
Switzerland isn't just known for its watches, chocolate, and precision—it's also synonymous with stunning natural beauty, strong traditions, and timeless...